Publication

As an author and publisher myself, print design and layout for books have never been too far from the table. Using InDesign, creating captivating covers, and print ready pages are just the beginning. I've seen products through the entire pipeline: coded and prepared files for eBook formats, worked with printers in person and chose papers, binding, finishes, dimensions and more, set up Print on Demand and distribution networks, sold books to retailers, ran crowdfunding and marketing campaigns, coordinated and spoke at launch events. It is a long process that typically can take a year or two, but always the most rewarding.

Publication

As an author and publisher myself, print design and layout for books have never been too far from the table. Using InDesign, creating captivating covers, and print ready pages are just the beginning. I've seen products through the entire pipeline: coded and prepared files for eBook formats, worked with printers in person and chose papers, binding, finishes, dimensions and more, set up Print on Demand and distribution networks, sold books to retailers, ran crowdfunding and marketing campaigns, coordinated and spoke at launch events. It is a long process that typically can take a year or two, but always the most rewarding.

Case studies

Case studies

Apparatus

My Role:
Publication Design, Print and Distribution, Content Editing

Inspiritus Press' debut book was launched in February 2017 with astounding success. I was involved with the entire production. The project was initiated by one of the editors at the press, establishing a theme revolving around the human body as a fallible apparatus and interface between our spirit and the world beyond. The editors of Inspiritus Press recruited 15 contributors, young emerging writers, putting together the collection of surreal and grotesque poetry and short prose.

While I had a hand the editorial process, my role was creative direction and ultimately, I am proud of the finished product. When I heard about the theme, I already had an image in mind much like the sight tests at the optometrist's. The eye or sight, is a representation of this physical gateway between world and spirit. Large fonts, open arrangements, and cropped text breaking out of words or sentences were also a graphic design trend during the year.

We had come to an agreement that the book wanted to achieve a mechanical Frankenstein impression, and suitably, the main typography used was Arno Pro along with grunge effects, for its thick formal serif, clean edges, and grotesque medical feel. This font is also used in marketing material and video production on black backgrounds, reflecting old French surrealist films in the 1920s. Interior page fonts were the thin, minimalist, and very elegant, Cormorant - one of my favourites. Considering competitor research, most industry standard trade books make use of Garamond style fonts (which is known to have the highest statistics for text comprehension) and I didn't want to move too far from this in order to appeal to readers. However, Comorant still stands apart as a better and more unique choice. For a book and its readers, good typography is always important.

Apparatus

My Role:
Publication Design, Print and Distribution, Content Editing

Inspiritus Press' debut book was launched in February 2017 with astounding success. I was involved with the entire production. The project was initiated by one of the editors at the press, establishing a theme revolving around the human body as a fallible apparatus and interface between our spirit and the world beyond. The editors of Inspiritus Press recruited 15 contributors, young emerging writers, putting together the collection of surreal and grotesque poetry and short prose.

While I had a hand the editorial process, my role was creative direction and ultimately, I am proud of the finished product. When I heard about the theme, I already had an image in mind much like the sight tests at the optometrist's. The eye or sight, is a representation of this physical gateway between world and spirit. Large fonts, open arrangements, and cropped text breaking out of words or sentences were also a graphic design trend during the year.

We had come to an agreement that the book wanted to achieve a mechanical Frankenstein impression, and suitably, the main typography used was Arno Pro along with grunge effects, for its thick formal serif, clean edges, and grotesque medical feel. This font is also used in marketing material and video production on black backgrounds, reflecting old French surrealist films in the 1920s. Interior page fonts were the thin, minimalist, and very elegant, Cormorant - one of my favourites. Considering competitor research, most industry standard trade books make use of Garamond style fonts (which is known to have the highest statistics for text comprehension) and I didn't want to move too far from this in order to appeal to readers. However, Comorant still stands apart as a better and more unique choice. For a book and its readers, good typography is always important.

The art of typography makes a book.
The art of typography makes a book.

As Inspiritus Press is known as an interdisciplinary experimental collective, we needed to make sure the book included more than just words. I outsourced the project to an artist-photographer I am familiar with, providing detailed descriptions and examples of what we were looking for. The result was an incredible series of abstract close-up black and white photography of the human body, in never seen before ways, focusing especially on skin wrinkles, textures, folds, supplementing the editor's initial stylistic preference for the grotesque. I also asked for the photos to be taken with a phone camera, for a grittier, intimate, physical experience. It did not affect the quality of the photos presented.

In the book layout, I set style sheets, guides and templates for the entire file first and foremost. I made sure to pay attention to assymetry and the flow of the text, including use of white space. I also had the final call for proofreading and content curation for thematic flow and variation of format and page lengths, between poetry and prose. On the other hand, complementing the text, I chose conceptually relevant photographs. For example, for the short story "The Beat", the image of the veiny hand would reflect the pulse of the heart and the flow of blood.

Whether in photography, typography, texture, and textual content, the book was unified in theme and style. Black and whites, clean minimalism and a flavouring of grunge and grit. It carried through to the print choices too. After consultation with a large trade printer, we decided on grainy 5pt eco-friendly recycled natural cream stock, a matte laminate finish 12 pt cover stock, and perfect binding with PUR adhesive. Subsequent to the release of the book, many readers and publishing professionals complimented our paper choice - a professional bookstore feel, easy to flip, environmentally friendly, and down-to-earth.

As Inspiritus Press is known as an interdisciplinary experimental collective, we needed to make sure the book included more than just words. I outsourced the project to an artist-photographer I am familiar with, providing detailed descriptions and examples of what we were looking for. The result was an incredible series of abstract close-up black and white photography of the human body, in never seen before ways, focusing especially on skin wrinkles, textures, folds, supplementing the editor's initial stylistic preference for the grotesque. I also asked for the photos to be taken with a phone camera, for a grittier, intimate, physical experience. It did not affect the quality of the photos presented.

In the book layout, I set style sheets, guides and templates for the entire file first and foremost. I made sure to pay attention to assymetry and the flow of the text, including use of white space. I also had the final call for proofreading and content curation for thematic flow and variation of format and page lengths, between poetry and prose. On the other hand, complementing the text, I chose conceptually relevant photographs. For example, for the short story "The Beat", the image of the veiny hand would reflect the pulse of the heart and the flow of blood.

Whether in photography, typography, texture, and textual content, the book was unified in theme and style. Black and whites, clean minimalism and a flavouring of grunge and grit. It carried through to the print choices too. After consultation with a large trade printer, we decided on grainy 5pt eco-friendly recycled natural cream stock, a matte laminate finish 12 pt cover stock, and perfect binding with PUR adhesive. Subsequent to the release of the book, many readers and publishing professionals complimented our paper choice - a professional bookstore feel, easy to flip, environmentally friendly, and down-to-earth.

Other Projects

UI/UXUI/UX

BrandingBranding

PublicationPublication

MarketingMarketing

PhotographyPhotography

VideoVideo